Skol, the Brazilian beer brand is changing its positioning regarding to media and the way it is seen by its consumers, and this piece tries to bring a bit more of ethnic inclusion, making a new limited series of Cans using the very broad skin color tones which is so characteristic of Brazil.
It is undoubtedly a very bold move, that we often see brands try to conquer and we have seen many fail miserably… Pepsi just tried this with the Kendal Jenner ad that backfired. Let’s see what the internet thinks about this Skol ad. Well artistic wise I loved it, beautiful, well produced and directed, edit and music is just amazing. Choreogrraphy is great.
Created by F/Nasca and consultant/Creative was MOOC Colective