This is just one of 20 videos made to help children with cancer to better understand their disease, and help guide them through the various procedures and treatments ahead. Helping them to face their fears in a fun and joyful way. Glad that RPA Advertisement has partnered with many of the top studios around the world to put this great idea together for Pediatric Brain Tumor Foundation, and this is a work done for all humanity as I am sure this will serve all kid of all nation from now to a far future as a really potent aid to battle cancer.

Here we bring you Roof Studio’s “What is an MRI?” – Roger and Charlie know MRIs inside and out. Here, these imaginary friends explain what to expect from an MRI scan and offer some awesome tips to avoid getting bored in the process.

Roof teamed with RPA and the Pediatric Brain Tumor Foundation to uncover smiles in a time of worry and distress in the original animation short “What is an MRI?,” as a means to educate pediatric cancer patients on an MRI procedure in an entertaining way. The short is part of a 20 film series that features a fictional group of characters coined the Imaginary Friend Society, created by RPA, that helps educate kids on cancer treatments in a way that’s engaging and easy to understand.

Make sure you go watch all of them in and donate an imaginary friend to those kids!


CLIENT Pediatric Brain Tumor Foundation (PBTF)
PRODUCER Emily Branham
3D LEAD Heber Conde, Shane O’Hara
CONCEPT ART Pedro Minho,Victor El Guy, Lucas Camargo, Rafael Martin, Fabio Valle, Bruno Jacob, Basia Tran.
ADDITIONAL CONCEPT ART Renan nuche, Fernando Peque, Estevao Chromiec
MODELING Rayza Alvarez, Alex Liki, Jean Marcel, Danilo Gerrard, Lucas Camargo, Thiago Batista, Lucas Ribeiro.
RIGGING Vivi Adade, Danilo Pinheiro
ANIMATION DIRECTOR Derek Henriques, Guto terni
LAYOUT Alfredo Hisa, Heber Conde
ANIMATION Mallo Ryker, Alex Ferreira Simões, Diego de Paula, Nico Pateta, Marcelo Zanin, Michel Denis da Silva, Rafael Polanczyk, Renato dos Santos Sena, Heber Conde, Paul Wei, Marcio Nicolosi.
FUR Josemar Queiroz, Shane O`Hara
3D LIGHTING / RENDERING Joe Nguyen, Shane O`Hara, Vinicius Paciello, Guto Terni, Josemar Queiroz.
LOOKDEV Shane O`hara, Guto Terni, Josemar Queiroz, Flavio Mac, Gustavo Groppo, Guzz Soares, Lucas Ribeiro.
LEAD COMPOSITOR Marcelo Bortolini
COMPOSITING Marcelo Bortolini, John Harrison, Bruno Ferrari, Guto Terni, Shane O`hara
SIMULATION Heber Conde, Flavio Mac
PIPELINE Marcelo Bortolini

Be Sociable, Share!